MJF016 SUPERMARKETS DRIVE TRAFFIC FOR SUCCESS

by Michael Flight

09.04.2018

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Supermarkets and Grocery stores have long been one of the best anchor tenants you can find for a shopping center.  And with good reason! Eating, water and sleep are the necessities every human needs. Since most food is perishable customers make at least one trip per week for food items intended for off premises or at home consumption.   Those regular trips drive lots of traffic for the other tenants in a shopping center.

Supermarkets were included as anchor tenants for some of the original enclosed malls and now you will see grocers as an anchor tenant for Neighborhood Centers, Community Centers and even Power Centers.  Having a grocery component is so important that Walmart started adding grocery selections 1988 and are now the world’s largest grocer.  The originator of combining a discount department store and supermarket in the United States was Fred G. Meyer with his Fred Meyer stores in Portland, Oregon USA in the 1930s. They were the original superstore  “hypermarket” in the United States. Meijer in Grand Rapids Michigan opened their first “Supercenter” in 1962. A large portion of Target’s sales are also now driven by their grocery component. Even Dollar Stores (Dollar Tree, Dollar General, Family Dollar, etc.) have added a substantial  grocery section, including frozen foods. In many rural areas of the United States, Dollar Stores are the only close grocery option other than the local gas station/convenience store. Drugstores and Convenience stores also rely on selling staple grocery items to increase visits and sales.  Stores ranging from TJ Maxx and Marshalls to bookstores have food, candy and drinks lined up at the check out as an impulse item.  Food drives sales.

So you can see why having a supermarket in a shopping center would increase the value of a shopping center because of the traffic they create for the cotenants.  The more trips you can create to the store or shopping center the more opportunities for customer purchases.

Well run Grocers/Supermarkets have been making moves to fend off online retailing by including delivery service on their own or partnering with Peapod and Instacart.  Additionally, they have been combining delivery, online ordering for pick up and more prepared meals and foods. The newest threat to grocers is the Meal Kit Programs sold by the likes of: Blue Apron, Plated, Sun Basket, Martha & Marley Spoon and HelloFresh.  Amazon, Publix, Walmart, Kroger and Fresh Market have struck back with Meal Kits that can be ordered online and picked up at their most conveniently located store for the customer. Plated was sold to Albertsons in September 2017.

Better grocery operators have private labels which create higher profits and also shopper loyalty.  Grocers have also been competing on fresh and healthy food options along with gluten free, salad bars, olive bars and finer cheese selections.

Amazon bought Whole Foods for more options for its customers.  It has also opened Amazon Go stores in Seattle, San Francisco and Chicago.  Kroger cut a deal with Ocado, an online grocery company, to use its robots to pack online orders.   Target acquired Shipt for same day delivery fulfillment. Walmart is the Borg of retailing! They will assimilate or crush competitors.  Walmart acquired Parcel for same day deliveries, they acquired Jet.com for $3.3 Billion for online bulk sales and partnered with Alert Innovation to use automated carts to fulfill online grocery pickup orders at its stores.  Walmart has an astounding 23% market share of the United States grocery business. Online sales for the retailing behemoth jumped 40% for the 2nd Quarter 208 results.

Supermarkets come in many different types including high-end, gourmet, organic, ethnic, warehouse, discount, specialty, membership clubs, hypermarkets, supercenters and convenience stores.  Many stores blur the lines of a few categories at once. Walmart and Meijer have a supercenters with gas station convenience stores on an out parcel in the front parking lot.

Types of grocers include the following:

Convenience Store – A food retailer (sometimes with gasoline) carrying limited merchandise and prepared foods in store ranging from 1000 to 5000 square feet of gross leaseable area.  Convenience stores focus on high volume, necessity items along with food products that cater to men. Well known examples of convenience stores are: 7-11, Wawa, Buc-ee’s, Pilot/Flying J, Shell/Union 76 (Motiva), Circle K, Cumberland Farms, Speedway, Love’s, Sheetz, Casey’s General Stores, Kum & Go, Holiday, SuperAmerica, Convenient Food Mart and Terrible Herbst.

Discount/Warehouse Store – A grocery retailer where the main selling proposition is low prices.  The products may be displayed in shipping boxes and the customer may need to bag their own groceries or even bring their own bags for check out.  Most warehouse stores concentrate on a core of dry grocery items and limit the amount of customer service available.  Some examples of well known in this category are: Aldi, Lidl, Save-A-Lot, Food City, Food 4 Less, FoodMaxx, Cub Foods and Grocery Outlet.

Ethnic Grocery/Supermarket – A grocery/supermarket carrying specialty foods catering to a specific ethnic group or region of the world.  For example, a Hispanic grocers main target market may be a large Mexican demographic living in the trade area but will also sell items that cater to other Central and South American nationalities.   These stores also may stock standard grocery staples, fresh produce and specialty produce items. Some examples of well known in this category are: Food Market La Chiquita & Taqueria, Superior Grocers, Fiesta Mart, Northgate Markets, Sedano’s, Cardenas Markets, El Super Bodega Latina, Los Altos Ranch Market, Carnicerias Jimenez, Hmart, Seafood City, Mitsuwa Marketplace, 99 Ranch Market, Shun Fat Supermarket, Marukai Market, Koreana Plaza, Tawa Supermarkets, Asia Market, Moscow on the Hudson, Eurofresh Market, Hong Kong Supermarket, Patel Brothers, Nijiya Market, T & T Supermarket, Net Cost Market, Amigos, Mi Pueblo, Shop & Save Polish Markets and Vallarta Supermarkets.

Gourmet/Specialty Grocery – A grocery/supermarket carrying gourmet, hard-to-source specialty and high-end food products, along with standard grocery items and sometimes fresh produce with an emphasis on organic products. Many stores in this category have better customer service with more prepared fresh foods, take-out meals and catering.  Some examples of well known retailers in this category are: Gourmet Garage, Gristedes, Eataly, Kalustyan’s, Dean & DeLuca, Balducci’s, Stew Leonard’s, Glen’s Garden Market, Standard Market, Whole Foods, Fresh Thyme, Sprouts, Gelsen’s Markets, D’Artagnan, Oliviers & Company, Stonewall Kitchen Di Bruno Bros.,Trader Joe’s, Zabar’s, Garden Gourmet Market, Foodsmart, Isabella Gourmet Foods, Bristol Farms, Draeger’s Market,  Market Hall Foods, Lunds & Byerlys and The Fresh Market.

Health/Natural Food Store – A food retailer that primarily sells health foods, organic foods, local produce, and nutritional supplements.  Whole Foods, Fresh Thyme and Sprouts fit into this category along with local chains like Fruitful Yield, Big Bear Natural Foods, Fairway Markets, Good Harvest Market, Bi-Rite Market, Kimberton Whole Foods, LifeSource Natural Foods, My Organic Grocery, Thrive Market, Erewhon Market, Good Earth Natural Foods, Natural Grocers, Yes! Organic Market Cleveland Park and PCC Community Markets.

Hypermarket/Supercenter/Combo Store – A combination supermarket and discount department store with a merchandise mix of at least 60% grocery and 40% general merchandise items.  Some examples of retailers in this category are: Fred Meyers, Meijer, Walmart Supercenters and Super Target. The large French retailer Auchan tried to make a good of retailing in the US and pulled out in 2003.

Supermarket – A full-line grocer which includes: fresh produce, meat, poultry & fish, dairy products, frozen foods, canned foods, cereals, desert items, candy, soft drinks & bottled water, baking supplies, snacks, bakery items and/or bakery, household products, cleaning supplies, soap & healthcare products, sometimes selling stationary/office supplies and alcoholic beverages.  Some examples of well known retailers in this category are: Kroger, Ralphs, Albertsons, Safeway, Publix, Piggly Wiggly, A&P, Stop & Shop, Hi-Vee, Wegmans, Mariano’s, HEB and Jewel-Osco.

Warehouse Club/Wholesale Stores – A combination supermarket and specialty discount store selling larger quantities for small businesses and restaurants.   Examples of membership clubs are: Costco, Sam’s Clubs, Makro and BJ’s Wholesale Club (an interesting bit of retail history is that Zayre Discount Department stores started both BJ’s and TJ Maxx (now a part of TJX, Inc.).  Gordon Food Service (GFS) stores are wholesale open to the public with no membership requirement.

Wegmans Store Video

Below is a 2018 ranking of the Top United States Supermarket/Convenience Store/Wholesale Club Operators:

 

Company Stales Store Count Doing Business As
1

 

Walmart Inc. Bentonville, AR

 

$195,662,860,000

 

4,887

 

Walmart, Sams

Walmart Neighborhood Market

 

2 Kroger Co. Cincinnati, OH    $ 96,894,614,000 3,576 Kroger, Marianos, Pick ‘N Save

Fred Meyer, Harris Teeter, Ralphs,

Baker’s, City Market, Dillons, Food 4 Less,

Foods Co., Fry’s, Gerbes, King Soopers,

Jay C Food Store, Owens Market, QFC,

Pay-Less, Smith’s Food and Drug, Sav-Mor,

Bi-Lo Discount Foods, Ruler Foods, Copps

Pet Food Supercenter, City Market

 

3

 

Costco Wholesale Corporation

Kirkland, WA

$ 71,918,040,000

 

759

 

Costco Wholesale

 

4

 

Albertsons Cos. Boise, ID $ 61,261,200,000

 

2,318   

 

Albertsons, Safeway, Jewel-Osco,

Vons, Acme, Shaws, Lucky, Randalls,

Star Market, Amigos, Carrs, Haggen,

Pavillion, Market Street, Tom Thumb,

United Supermarkets, El Rancho Supermercado

 

5 Ahold Delhaize USA

Quincy, MA

$ 46,119,320,000 2,063 (USA) Stop & Shop, Food Lion

Hannaford, Giant Foods, Martins

Peapod, Mega Image, Delhaize,

Albert Heijn, bol.com, Etos, Albert,

Alpha Beta, ENA, Maxi, Tempo, Pingo Doce

 

6 Publix Super Markets

Lakeland, FL

$ 33,999,921,000 1,234 Publix,  Publix Sabor, Greenwise

 

7 H.E. Butt Grocery

San Antonio, TX

$ 21,100,700,000 378 H-E-B,  H-E-B Plus   

Central Market, Joe V’s Smart Shop

 

8 H.E. Butt Grocery

Batavia, IL

 

$ 19,828,957,500 1,750 (USA) Aldi

 

9 Target Corp.

Minneapolis, MN

 

$ 16,800,000,000 1,822 Target, SuperTarget

 

10 Wakefern Food Corp

Keasbey, NJ

 

$ 16,300,000,000 350 ShopRite, PriceRite

The Fresh Grocer, Dearborn Market

 

11 Amazon

Seattle, WA

 

$ 16,030,000,000 465 Whole Foods Market

365 By Whole Foods, Amazon Go

 

12 Trader Joe’s Co.

Monrovia, CA

 

$ 14,810,301,000 475(USA) Trader Joe’s

 

13 Gordon Food Service $ 12,900,000,000 175 Gordon Food Service, GFS

 

14 Southeastern Grocers LLC

Jacksonville, FL

$ 11,484,200,000 704 Winn-Dixie, Bi-Lo

Harveys, Fresco y Más

 

15 Meijer Inc.

Grand Rapids, MI

$ 10,615,800,000 237 Meijer, Meijer Market

 

16 BJ’s Wholesale Club Inc.

Westborough, MA

$ 9,262,500,000 215 BJ’s Wholesale Club

 

17 SpartanNash Co.

Grand Rapids, MI

$  8,130,000,000 143 Family Fare, Glen’s Markets

D&W Fresh Market, VG’s Grocery

Dan’s Supermarket, Econofoods

Family Fresh Market, Forest Hills Foods

No Frills Supermarkets, Pick’n Save, ValuLand

SunMart, Supermercado Nuestra Familia

 

18 Wegmans Food Markets Inc.

Rochester, NY

$  6,565,000,000 97 Wegmans

 

19 Hy-Vee Inc.

West Des Moines, IA

$  6,473,168,000 245 Hy-Vee

 

20 Giant Eagle Inc.

Pittsburgh, PA   

$  5,951,400,000 221 Giant Eagle, GetGo

Market District, Giant Eagle Express

 

21 WinCo Foods Inc.

Boise, ID

$   5,548,400,000 120 WinCo

 

22 Supervalu Inc.

Eden Prairie, MN

$  4,756,700,000 216 County Market, Cub Foods

Shop ‘n Save, Farm Fresh, Hornbacher’s

Shoppers Food & Pharmacy, Rainbow Foods

 

23 Sprouts Farmers Market

Phoenix, AZ

$  4,665,000,000 297 Sprouts Farmers Market

 

24 Smart & Final Inc.

Los Angeles, CA

$  4,267,900,000 323 Smart & Final

 

25 Stater Bros. Markets

San Bernardino, CA

$  4,254,900, 000 171 Stater Bros.

 

26 Save Mart Supermarkets Inc.

Modesto, CA    

$  4,137,900,000 207 Save Mart, Lucky,

Food Maxx, S-Mart Foods, MaxxValue Foods

 

27 Golub Corp.

Schenectady, NY

$  3,813,680,000 137 Price Chopper

Market Bistro, Market 32

 

28 Ingles Markets Inc.

Asheville, NC

$  3,790,000,000 212 Ingles    

Sav-Mor Foods

 

29 Weis Markets Inc.

Sunbury, PA

$  3,467,0000,000 205 Weis

 

30 DeMoulas Super Markets, Inc.

Tewksbury, MA

$  3,394,300,000 79 Market Basket

 

31 Raley’s Supermarkets

West Sacramento, CA

$  3,225,300,000 122 Raley’s , Bel Air Market

Nob Hill, Food Source

 

32 Houchens Industries Inc.

Bowling Green, KY

$  3,000,000,000 400 Houchens Markets,  IGA

Buehlers Buy Low, Food Giant, IGA,

IGA Express, IGA Crossroads, Jr. Food Stores

Piggly Wiggly and Save-A-Lot

 

33 Bodega Latina Corp.

Paramount, CA

$2,922,000,000 122 Fiesta Mart, El Super

Fiesta Mexicana Market

 

34 Tops Markets LLC

Williamsville, NY

$  2,862,080,000 179 Tops Friendly Markets

Orchard Fresh, Tops Xpress

 

35 Onex Corporation

Earth City, MO

$  2,811,380,000 1280 Save-A-Lot

 

36 Schnuck Markets Inc.

St. Louis, MO

$  2,7000,000,000 104 Schnucks

 

37 Brookshire Grocery Company

Tyler, TX

$  2,492,360,000 176 Brookshire’s, Fresh by Brookshire’s

Super 1 Foods, Spring Market

 

38 K-VA-T Food Stores Inc.

Abingdon, VA

$  2,046,720,000 131 Food City, Food City Convenience Store

Super Dollar, Food City Wine & Spirits

 

39 Grocery Outlet Inc.

Emeryville, CA

$  2,000,000,000 295 Grocery Outlet

 

40 Big Y Foods Inc.

Springfield, MA

$2,400,000,000 77 Big Y, Fresh Acres Market

Table & Vine, Big Y Express

 

41 Bashas’ Markets Inc.

Chandler, AZ

$2,411,360,000 118 Bashas’, Food City

AJ’s Fine Foods, Dine Markets

Sportsman’s Fine Wine and Spirits

 

42 Superior Grocers

Santa Fe Springs, CA

$1,750,000,000 146 Superior Grocers

 

43 Fareway Stores Inc.

Boone, IA

$1,380,000,000 121 Fareway

 

44 The Fresh Market Inc.

Greensboro, NC

$1,335,360 179 The Fresh Market

 

45 Cardenas Markets LLC,

Ontario, CA 45

$1,295,000,000

$950,000,000

$835,000,000 50

 

46 Woodman’s Food Markets Inc.

Janesville, WI

$1,274,000,000 17 Woodman’s

 

47 Lowe’s Pay-N-Save Food Stores Inc.

Littlefield, TX

$1,143,636,000 147 Lowe’s Grocery, Food King

Lowe’s Big 8

 

Sources: Nielsen TDLinx, Progressive Grocer, SEC Filings, corporate websites, news sources

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Let your investment dreams take flight with the expert help of Michael Flight, principal investor at Concordia Realty.

Michael has worked for more than 28 years and handled more than $500 million worth of real estate transactions on behalf of his clients at Concordia Realty. Michael began his business in the realm of retail real estate, with Concordia Realty now handling third-party property and asset management services for a variety of commercial real estate investments.

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Michael J. Flight

Principal at Concordia Realty Corporation
CEO & Co-Founder of Liberty Real Estate Fund
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Michael J Flight was named the Godfather of Blockchain Real Estate by Forbes Crypto Editor Dustin Plantholdt. Michael achieved that distinction by co-founding Liberty Real Estate Fund, the World’s First Net Lease Security Token FundTM and creating the Blockchain Real Estate SummitTM. More recently, Michael has co-founded Invest On Main (IOM.ai) the Real Estate & Alternative Asset marketplace of the future and AcceleratedLaw a faster, more affordable way to create and tokenize securities offerings!

Michael is a real estate entrepreneur and real estate tokenization pioneer who is an expert in retail real estate investment, redevelopment and real estate on the blockchain. He started his commercial real estate career in 1985, and then co-founded Concordia Realty Corporation in 1990, which continues to partner with some of the world’s most well-known banks, insurance companies, hedge funds and institutional investors in many successful investments.

Michael is a real estate entrepreneur and Blockchain Real Estate evangelist who is an expert in retail real estate (Shopping Centers and Single-Tenant Net-Leased) investment, redevelopment and real estate on the blockchain. He has an extensive record of value-add shopping center redevelopment and with partners Merchant Equity Group, LLC as a pioneer in de-malling (repurposing enclosed malls). Michael has been active in commercial real estate over the past 35 years.

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